In 2012, we won a bid for branding and signage at the Air and Space Museum in Paris. During the first meeting, our contact person presented us with a cardboard filled with proposals for the museum’s logo for the past ten years.

After several phases of research, we came up with the idea to present a logotype based on a typographic block, in which the A’s counter-forms become a cloud and a star. The plus sign replaced the “and” for a more graphic composition. A short version, composed of the cloud and the star, made it possible to apply the branding to all types of merchandising.

Finally we could bring the various services together around this. The logo could appeal to families as well as an audience of specialists and enthusiasts. The signage we developed uses the same typography to create unity in this very heterogeneous museum.